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1. How long have you been active on the VisitScotland website?
2. What do you find are the most commonly visited tourist destinations around Scotland?
3. Why do you think they are as popular as they are?
4. What were previously popular destinations and why do you think so?
5. What do you find tourists like/dislike most about Scotland?
6. What type of tourist do you think is most likely to visit Scotland?
7. When did Scotland first become popular for tourism?
8. How many people travel to Scotland annually on average?
9. What do you think people’s goals are for visiting Scotland?
10.What sort of amenities, accommodation, attractions and transportation are people most likely to be interested in using when visiting Scotland?
11.What countries do you find are similar in comparison to Scotland in terms of tourism?
12.What areas do you think Scotland are reinventing themselves in order to bring in more tourist?